Cross Platform Audience Measurement and the Future of Media

How do you deliver the granular reporting of cross-media consumption needed for media planning, campaign optimisation and programmatic trading? In this presentation, Stuart Wilkinson, Head of Industry Relations at Comscore provides an overview of a Comscore case study from the US where TV, desktop, mobile and single source panels are combined with behavioural and demographic data of massive scale, including RPD data from 10’s of millions of TVs and user profiles of 100’s of millions of consumers.

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