The Value of Verified Impressions

During our webinar, Luciana Burger, Managing Director for Comscore Brazil, explained in detail what a verified impression is and how important is to track your campaign or the potential of your inventory. In addition, we discussed valuable tips on how measure your campaign performance in real time and effectively ensuring to have verified impressions.

Below you will find some of the main highlights from the presentation:

• Fraud and non-human traffic (IVT) are real problems
• Audience reach, brand safety, viewability and fraud detection are only a real solution when combined
• The invalid traffic detection tells you the truth about the viewability rates only when previously removed

If you have any questions about this presentation: contact us