Unlocking The Power of Programmatic

Invalid and non-human traffic have been plaguing advertisers and agencies for years, but until now the industry has not had the tools needed to solve this issue. Today, optimizing ad campaigns toward quality traffic typically falls to publishers to execute, requiring manual adjustments to shift campaign impressions from site to site. This strategy improves delivery of ad campaigns, but because even premium sites get some invalid traffic, it does not solve the problem. With billions of advertising dollars lost to invalid traffic each year, it’s time for all players in the ecosystem to battle this issue.