Comscore to Address Key Industry Topics at dmexco 2015
Comscore leaders to speak about NHT, programmatic advertising and video analytics at Europe’s leading digital marketing exhibition & conference in Cologne
Frankfurt, Germany, September 7, 2015 – Comscore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, will participate throughout dmexco, Europe’s leading digital marketing exhibition & conference on September 16th and 17th in Cologne. This industry event brings together 32,000 international attendees from top agencies, brands and publishers to engage with over 880 exhibitors on digital marketing. During several presentations, Comscore experts will cover topics such as non-human traffic (NHT), programmatic advertising and video analytics.
Non-human Traffic:
Duncan Trigg, Vice President of Advertising Effectiveness at Comscore, will host a seminar on the topic of “Non-Human-Traffic – why it matters and why you should care.” In this session Duncan will share key recent learnings & best practices on NHT, including the following:
- The effects of NHT on viewability, in-target and GRP measurement
- How NHT contaminates KPIs and misleads decision-making
- The ways even premium publishers can fall prey to sophisticated NHT
- Best Practices for advertisers, agencies and publishers to work together to ensure ad investment is not wasted on fraudulent impressions
The seminar takes place on September 17th from 11:00 to 11:45 am CEST in hall 6, seminar room 5. More details can be found at http://dmexco.de/Conference2015/en/Seminars.html?Day=2&Room=45#Item1435.
Programmatic Advertising:
Milan Dolinar, VP of Sales for Germany, Switzerland and Austria at Comscore, will speak at the German Bundesverband Digitale Wirtschaft (BVDW) Guided Tour on “Programmatic Advertising.” This session will discuss the Comscore Industry Trust initiative and how, through trust and transparency, programmatic can reach its full potential. Key themes include:
- Finding quality inventory in programmatic
- The importance of holistic and consistent metrics across programmatic and traditional media planning
- How pre-bid capabilities, working alongside post-bid verification, can shed new light on just how effective digital media can be for all players
The presentation takes place on September 16th at 3:45 pm CEST at the Comscore booth in hall 6, stand F60 and is in German. Please register for one of the 20 free allocated places at
https://de.amiando.com/tour_10.html.
Video Analytics:
Thomas Renk, VP of Enterprise Sales, EMEA at Comscore, will also speak at the BVDW Guided Tour on “How to Maximize the Value of Video for Increased Revenues.” During his presentation he will present three areas of focus for optimizing video content for increased revenue: video consumption, quality of service and ad consumption. In this 15 minute session, the audience will discover how DAx Video Analytix can deliver insights to help them:
- Identify high value content and leverage to increase audience size
- Understand how viewers engage with advertising
- Ensure a high quality viewing experience through QoS best practices
The presentation takes place on September 17th at 2:45 pm CEST at the Comscore booth in hall 6, stand F60 and is in German. Please register for one of the 20 free allocated places at https://de.amiando.com/tour_20.html.
Follow @ComscoreEMEA on Twitter for news before and during the event. If you are a journalist and would like to interview one of the speakers, please email us at dmexco@comscore.com.
About Comscore
Founded in 1999 and headquartered in Reston, Virginia, Comscore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable. We help media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more. Through its products and partnerships, Comscore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it.