Audience Recommendations for Every Vertical
Produced by The Film Expo Group, CineEurope is the the official convention of the International Union of Cinemas (UNIC), the international trade association representing cinema exhibitors and their national associations across 39 European territories whose focus is to better promote the social, cultural and economic value of cinemas in Europe and internationally.
Cinemas continue to adapt, invest and innovate to provide the most engaging experiences for cinema-goers. Together with partners in production and distribution, and perhaps now more than ever, the sector must remain responsive to emerging trends and shifts in consumer behaviours. Strategies for staying relevant and competitive in an ever-changing market are vital to the industry’s future success.
While 2022 was a positive year for European cinemas, it has to be acknowledged that admissions were concentrated on a comparatively limited range of titles, with smaller films and local content sometimes struggling to find an audience. At the same time, while cinema-goers showed an even stronger appetite for premium experiences, there was also a desire by operators – not least through a number of successful national Cinema Days across a range of major film territories – to use pricing as a mechanism to encourage audiences back.
This session will explore those trends and in particular ask what more cinemas can do to promote the full breadth of the film slate, and at the same time continue to offer cinema-goers an unparalleled big screen experience.