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Connect with us at MediaPosts’s Marketing Politics Conference, on January 18, 2024 to learn how Proximic by Comscore can help you seize opportunities coming down the line this election year with our industry-first local Political TV Ad Exposure audiences.
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The 2024 cycle is going to be the costliest yet - projected to top $10 billion across all media. But many candidates and PACs have already poured hundreds of millions into TV, CTV, radio, digital, messaging and print efforts to no apparent effect. As MediaPost hosts its annual gathering of the political marketing pros to discuss their allocation plans and creative strategies for 2024, the most pressing question is, does media money even matter anymore? And where?
Gone are the days of linear TV advertising as the main advertising channel to reach and influence persuadable voters. Today's voters consume content across digital and CTV screens to a level never experienced by any prior election cycle. Join Proximic by Comscore and The Trade Desk to learn how to use linear TV buys to inform your CTV strategy, reach the right voters and win in key battleground races.