2024 State of Gaming Report
Presidential debates are a big-ticket viewing event, and as the election in November draws near, the stakes have only grown. Given the change on the Democratic ticket from President... Read more
Life is Local: Comscore at AWNY, NAB, and CIMM in New York
CIMM Summit 2024
Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric
Football Audience Playbook
Will Gen Z Turn Out to Vote in 2024?
2024 State of Privacy in Advertising
Concert Movies Sing at The Box Office!
A Very Swift Episode
Representation in media: Taking a cue from #BillionGirlSummer
Summer 2023 was recently branded as “#BillionGirlSummer” by NPR media, given major female artists are earning 10+ figures with their work at the same time as having a major impact on culture.
Coachella 2023: Lineup stars, partner brands, influencers and fashion vibes...
Who is today’s Spotify Consumer?
Selena Gomez overtakes Kylie Jenner as #1 on Instagram. What does this exch...
Selena Gomez recently overtook Kylie Jenner as the most followed individual on Instagram in February 2023. With some of Comscore’s social and digital tools, we take a deep dive into what may have caus...
2023 Grammys at a Glance
2022 Year in Review: Music Industry
Taylor Swift’s Midnights Takes Social by Storm
Fast Facts: Rihanna and the Super Bowl