Measure what matters to make cross-platform audiences and advertising more valuable.

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Cross Platform Audience Measurement

Comscore is a trusted currency for planning, transacting, and evaluating media across platforms.

Plan

Connect the dots across multiple data sources to discover and act upon new opportunities to drive business growth.

Transact

Build your business around the transformative currency for media measurement in a cross-platform world.

Evaluate

Understand the impact of media and marketing efforts so you can improve ROI and make future decisions with confidence.

Programmatic Targeting, Simplified

Comscore’s dedicated programmatic targeting division, Proximic by Comscore, enables media buyers and sellers to activate a powerful suite of audience and content targeting segments that overcome signal loss and reach users with scale and precision.

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Programmatic Targeting, Simplified

推动营销问责

了解营销投资的影响既能打造，也能破坏品牌的竞争和增长能力。我们将深厚的数据资产与先进的数据科技相结合，帮助品牌投入更多在行之有效的营销，并对效果不佳的营销进行改善。

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推动营销问责

洞察

让自己拥有推动业务增长所需的知识。

一探究竟

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IAB Webinar: Anatomy of a Video Impression: Navigating Cross-Platform Ad Metrics

As the industry advances toward unified cross-platform measurement, the ability to gauge the overall...

12月5日, Virtual Conference
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