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March 25-27, 2024 - Vail, Colorado

The Digiday Publishing Summit will convene an influential group of media execs in order to give them the venue to discuss these new strategies, identify common pain points as well as pitch solutions and ultimately, make valuable business connections within the media industry.

Comscore will be on stage at the Digiday Publishing Summit on March 26 from 9:25 am – 9:45 am MST with an expert panel for the discussion “Advertise Nationally, Optimize Locally – Monetization & Validation Techniques for Optimal Audience Reach".

Join us at the Digiday Publishing Summit this March and leave armed with valuable connections and actionable insights to benefit your business. Click the link below to book a meeting!

Advertise Nationally, Optimize Locally – Monetization & Validation Techniques for Optimal Audience Reach

26 mars : 9:25 - 9:45
Kelly Barrett
Kelly Barrett
SVP, Product Management
Comscore
Amanda Gomez
Amanda Gomez
SVP, Revenue Operations & Ad Technology
New York Post
Josef Najm
Josef Najm
Director Programmatic and Partnerships
Thomson Reuters

As publishers increasingly look to enhance their monetization and measurement capabilities to attract more marketer demand and provide them with accurate and granular data on the audiences delivered across their content and platform channels, they can and should demand new tools to optimize their reach and deliver ROI. This expert panel curated by Comscore unpacks their latest campaign insights and best practice for publishers heading into major events such as the Paris Olympics and the U.S. election cycle.

Ajoutez à votre agenda 26-03-2024 9:25:00 26-03-2024 9:45:00 America/Denver Comscore at Digiday Publishing Summit - Advertise Nationally, Optimize Locally – Monetization & Validation Techniques for Optimal Audience Reach Advertise Nationally, Optimize Locally – Monetization & Validation Techniques for Optimal Audience Reach

As publishers increasingly look to enhance their monetization and measurement capabilities to attract more marketer demand and provide them with accurate and granular data on the audiences delivered across their content and platform channels, they can and should demand new tools to optimize their reach and deliver ROI. This expert panel curated by Comscore unpacks their latest campaign insights and best practice for publishers heading into major events such as the Paris Olympics and the U.S. election cycle.

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