- 23 de mayo - 24 de mayo, 2023

OTT.X X Fronts

Skirball Cultural Center
LA , CA , United States

- Este evento es pasado -

The OTT.X X-FRONTS will be a two-day exchange for media buyers to learn about the booming AVOD & FAST ad market and explore one-of-a-kind opportunities provided by prominent and up-and-coming AVOD and FAST platforms, networks and channels.

Research Insights | Targeted Audiences

23 de mayo : 3:55 - 4:05 PT
James Muldrow
James Muldrow
Director Senior, Product Management en Comscore
Comscore

Today's ad-supported streaming landscape includes many opportunities for hyper-specialized content curation through AVOD and FAST services. As advertisers consider how to refine their buying decisions, understanding opportunities to pair advertising with programming designed for their target audience becomes a powerful tool to optimize planning. Comscore is uniquely positioned to provide insights into how viewers use streaming services. We will be discussing how diverse audiences use ad-supported streaming services that create content designed for them so buyers can understand opportunities to pair targeted advertising with targeted content.

Agregar al Calendario 23-05-2023 3:55:00 23-05-2023 4:05:00 America/Los_Angeles OTT.X X Fronts - Research Insights | Targeted Audiences Research Insights | Targeted Audiences

Today's ad-supported streaming landscape includes many opportunities for hyper-specialized content curation through AVOD and FAST services. As advertisers consider how to refine their buying decisions, understanding opportunities to pair advertising with programming designed for their target audience becomes a powerful tool to optimize planning. Comscore is uniquely positioned to provide insights into how viewers use streaming services. We will be discussing how diverse audiences use ad-supported streaming services that create content designed for them so buyers can understand opportunities to pair targeted advertising with targeted content.

Skirball Cultural Center, LA, CA, United States of America Comscore events@comscore.com false DD/MM/YYYY