Running the Data Services team means Toby spends much of his time interacting with colleagues and clients across the globe, in addition to helping his team members break through roadblocks. Using Comscore’s data to compile reports, Toby then helps clients – from small startups to major brands – turn data insights into roadmaps to create real, tangible value.

As a business graduate from University of Sheffield, Toby began his career in the PR world, originally joining Comscore in a mixed role, handling both PR and data. Enticed by the secrets of the spreadsheet, Toby quickly found himself favoring data over PR, and has enjoyed delving deeper into data for over 10 years with Comscore. Where he now leads a team of analysts based in multiple European locations.

Toby
Director Data Services