AI Intelligence Report
My relationship with the Upfronts started long before my career did.. At 14, I stepped onto the stage at the Fox Family Channel presentation and by my senior year, I had landed an internship... Read more
From Connected to Intelligent: What CES 2026 Revealed About the Future of...
How Local Sports Fuel the Heartbeat of Fandom
We’re Ready for What’s Next: Why It’s Time to...
#RIPGRPs: Evolving the Metrics That Move Us Forward
Local Is Where Currency Begins
The Rise of AI Tools: A View of U.S. Consumer...
Currency for How Media Actually Works Today
CIMM East Highlights & Currency Clarity
Flexible by Design: Building Standards That Fit a Multi-Currency World
ID-Free Impressions are the New Normal
Consumers set up a blockbuster holiday season at the Box Office
The all-important holiday period for movie theatres has undergone a shake up, off the back of the record $425 million 5-day* Thanksgiving frame last month which set a completely new standard for the b...
Comscore TV Personification
Unpacking the Role of AI in Media Measurement
Life is Local: Comscore at AWNY, NAB, and CIMM in New York
It was an exciting series of events for Comscore in the Big Apple last week. Our execs made a splash at Advertising Week New York, NAB 2024, and CIMM, and Evan Shapiro, media cartographer, unveiled "S...
2024 Presidential Debate: Cross-Screen Performance
Will Gen Z Turn Out to Vote in 2024?
In our Privacy Era: Why Chrome's Cookie Decision Won't Halt Privacy Progres...
The State of the Global Summer Box Office