2024 State of Gaming Report
This White Paper focuses on the process of personifying shared-screen viewing when measured at the household level. This methodology has been patented by Comscore as US Pat. No. 12,114,029. Read more
Unpacking the Role of AI in Media Measurement
Life is Local: Comscore at AWNY, NAB, and CIMM in New York
2024 Presidential Debate: Cross-Screen Performance
Will Gen Z Turn Out to Vote in 2024?
In our Privacy Era: Why Chrome's Cookie Decision...
The State of the Global Summer Box Office
Paris 2024 Olympics: The Evolution of Viewing...
The Opportunity for Advertisers and Publishers...
A Shifting Homeowners Insurance Market
Local Insights at Your Fingertips
Credit Card Prequalification Gives Control to the Consumers
Demand for consumer credit cards remains high as issuers develop strong benefits and offer rich rewards to attract consumers.
A Business Finance Revolution
The Rise of Resale
Consumer Demand for Rich Rewards Rises
The credit card market is highly competitive, with issuers offering rich rewards for consumer spending on issuer branded cards. Previously, consumers flocked to cards that were simple – that provided...
Online Brokerage Shopper Trends in 2024
Demand for CDs Soars
Social Media Shines as Mobile Rises for Accommodation Content
Is Auto Loan Pre-Qualification an Answer to Engage Consumers Earlier?