2025 State of Programmatic Report
With a career spanning agency, research, publishing, and client leadership, as Comscore’s Chief Data and Analytics Officer and Head of Measurement, Frank Friedman oversees Comscore’s data governance, drives currency adoption efforts, and develops tailored measurement playbooks for a variety of customers, where one size does not fit all.
Committed to advancing data analytics, rigorous measurement governance, and fostering collaboration, Friedman has held pivotal board and committee positions with industry bodies and key organizations. He has extensive sell-side and buy-side experience, including the role of Senior Vice President Data Research Analytics for Local Media at The E.W. Scripps Company and executive management positions at the Publicis Groupe of agencies. Friedman joined Comscore in January 2025.