Comscore Digital Data Helps Retailers Discover Their Incremental Reach against competitors

Andrew Martinez

Lead Analyst, Client Insights
Comscore

Comscore Digital Data Helps Retailers Discover Their Incremental Reach against a competitive set

The Scenario

The home improvement retailer wanted to showcase that its site has a large exclusive audience amongst its competitors within the home improvement retail market.

The Solution

Comscore’s MMX Multi-Platform product allows users to analyze site overlap and deduplication metrics across platforms and competitive sets allowing publishers the ability to calculate their exclusive incremental reach.

The Results

The home improvement retailer discovered that it is reaching a large exclusive audience when compared to major home improvement retailers. They are able to use these insights for a pitch deck to show the value of their inventory to media buyers.

Reaching Unique Audiences