The Solution
Plan Metrix Multi-Platform provides clients with critical insights into behavioral and attitudinal targets across desktop and mobile. PMX MP provides detailed information about lifestyles, interests, attitudes, demographics and behaviors including Gender Equality Measurement targets created in partnership with the ANA.
The Ask
A beauty brand wanted to develop a deeper understanding of their target audience, beyond the standard age and gender demographic targets. They wanted a deeper understanding of their current audience as well as how to reach consumers that have not already purchased their products.
The Solution
Comscore psychographic targets provided a deep dive look at behavioral and attitudinal targets among the beauty brand’s audience. Comscore data looks beyond standard demographic targets to get to the heart of lifestyles, interests, and opinions of and audience.
Key Takeaways
The beauty brand tapped into Comscore’s PMX psychographic targets to help guide creative to appeal to its current audience base, as well as attract potential customers among beauty purchase intenders.