Comscore Social Insights helped showcase incremental reach for top makeup brand’s social audience

The Solution

Comscore Social is our social analytics tool that provides a comprehensive, consistent, and unified view of media consumption and consumer intelligence across traditional digital and social platforms. The beauty brand leveraged our social solution to showcase that their audience is highly engaged in the beauty space. Furthermore, it identified that Instagram is their strongest driver of audience engagement.

Campaign Setup

To optimize engagement, the beauty brand wants to understand its audience and their social actions.

Campaign Activated

The beauty brand sets up Social Core reporting to better understand who their audience is, where their interests lie, and how they consume content.

Performance Measured

By integrating these insights, the beauty brand can tailor its content and advertising strategies to effectively reach and engage its audience.