The Solution
Comscore Social is our social analytics tool that provides a comprehensive, consistent, and unified view of media consumption and consumer intelligence across traditional digital and social platforms. The gaming platform leveraged our social solution to showcase that their audience is highly engaged in the beauty space. Furthermore, the gaming platform identified that Instagram is their strongest driver of audience engagement.
Campaign Setup
The video game brand wishes to understand the true preferences of consumers they are actively communicating and engaging with.
Campaign Activated
Comscore Social's Affinity data is utilized to isolate which brands their social audience is likely to engage with
Performance Measured
Brands like Foot Locker, Regal Cinemas and Transformers are among those engaged with.