Comscore TV empowers advertisers to identify stations that have an affinity for reaching their retail brand’s audiences

Jordan Beaudoin

Client Success Manager
Comscore

Comscore TV reporting empowers advertisers to identify stations that have an affinity for reaching their retail brand’s audiences

Download Case Study

The Scenario

To maximize the relevance and penetration of their advertising campaign, an agency would like to understand what national stations the home improvement retailer shoppers are more likely to watch live + same day.

The Solution

Comscore TV combines real-world TV viewership information with valuable, advanced HH-level consumer and demo behavior data to provide meaningful transactable metrics.

The Results

The agency identified NHL Network and other sports/news stations had the overall highest affinity to be watched by the home improvement retailer shoppers making a HHI of $50K annually. As a result, the agency reallocated spend to national sports networks.

Comscore TV Reporting

National - Live + Same Day Index