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A soft drink client wanted to better understand how to refine and optimize their consumer targeting efforts for an upcoming new product launch.
The Solution
The client leveraged Comscore's Proximic custom audience solution to establish a phase 1 targeting approach for a lengthy 8-month campaign. They then commissioned a Brand Survey Lift study once the campaign kicked off and were able to see campaign effectiveness results on a daily basis.
Comscore works with the client to implement tags across all taggable platforms and designs the survey used to determine lift in consumer perception
The client runs their campaign across multiple publishers and platforms. Simultaneously, Comscore recruits survey respondents and, as their responses come back, they are grouped into exposed or control cohorts depending on whether they were exposed to the client’s campaign.
Results are published in an online user interface which is updated on a daily basis as survey responses come in. Comscore works directly with the client to analyze results and generate insights and key findings.
The client leveraged the output of the study to further optimize their targeting efforts and monitor the impacts of their changes in real time over the course of the campaign.