Validate LDA Compliance with Comscore Campaign Ratings Measurement

Andy Priest
Andy Priest
Go-To-Market Intern
Comscore
A global alcoholic beverage brand uses Comscore Campaign Ratings to demonstrate compliance with government LDA standards for adult beverage advertising.

Compliance with LDA standards is crucial and CCR reporting confirms where ads tracked across all platforms exceed the 85% in target LDA requirements. Take a look at what CCR can do for your cross-platform ad campaigns.

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The Scenario

An International Alcohol Brand seeks to optimize campaign outcomes and demonstrate compliance with government LDA standards for alcoholic beverage advertising.

The Solution

Comscore Campaign Ratings allows for in-flight validation of network and demographic requirements, proving out LDA compliance across all platforms and publishers.

Number 1

Use Comscore’s easy to append digital tag to implement CCR, capturing valuable campaign metrics across standard age, gender, and other extended audience demographics.

Number 2

Measure the campaign in flight to maximize reach to age appropriate audience by focusing on delivery of ads that meet or exceed regulatory requirements to individuals and households.

Number 3

Validate the campaign holistically with on-the-fly monitoring of key targeting, frequency, and household metrics to ensure advertising compliance with LDA standards.

The Results

With CCR measurement, the brand was able to confirm on the fly that their campaign met all necessary requirements to be compliant with LDA regulations. CCR’s extended demographic metrics provide validation that the campaign targeted primarily childless households further demonstrating compliance.

Validate LDA Compliance with CCR

Presence of Children