Consumers set up a blockbuster holiday season at the Box Office
The online advertising industry has been buzzing over the recent introduction of a couple of new media planning tools and whether or not they had the potential to shake up the industry. Now that advertisers and media planners have had the opportunity to examine the tools, the reviews are beginning to roll in.
Here are two interesting articles examining ad industry reaction: David Smith’s take in Mediapost’s Metrics Insider and Mike Shields’ article in MediaWeek.