- October 10, 2023

All Eyes on NFL Football in Los Angeles, CA

Local TV Snapshot: Sept. 25 – Oct. 1 2023

Caleb White
Caleb White
Product Marketing Principal
Comscore
Market: Los Angeles, CA
Hours of TV Viewed: 208.9 Million
TV Households: 4,296,348
National Rank: #2

Overview:

In another strong week for NFL football, Los Angeles residents couldn’t help but to support their favorite teams on television.

Sunday Night Football on KNBC (NBC) earned the top spot in our broadcast series rankings this week, pulling in a live household rating of 18.9. However, when it came to the network rankings, KABC (ABC) earned the number one position thanks to an average household live rating of 2.7 for the week. KNBC (NBC) followed closely behind, earning an average live household rating of 2.0.

On cable, Monday Night Football on ESPN earned the number one position in our series ranking thanks to a live household rating of 5.6. Amongst networks however, it was FNC (FOX News Channel) that earned the number one position thanks to an average live household rating of 0.9 for the week.

Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!

Top Five Broadcast Series (by Rating)

Series Detail

Series Performance

Rank

Series

Local Affiliate

Day of Week

Live HH Rating

Average Audience (TVs)

1

NBC SUNDAY NIGHT FOOTBALL

KNBC (NBC)

U

18.9

810,730

2

NBC NFL SUNDAY POST

KNBC (NBC)

U

15.8

679,775

3

SUNDAY NIGHT NFL PRE-KICK

KNBC (NBC)

U

13.9

596,112

4

NFL on FOX National

KTTV (FOX)

U

13.1

561,428

5

CBS NFL Single

KCBS (CBS)

U

11.0

472,667

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Los Angeles, CA Market, Week of Sept. 25 – Oct. 1, 2023, US.

Top Five Cable Series (by Rating)

Series Detail

Series Performance

Rank

Series

Network:

Day of Week

Live HH Rating

Average Audience (TVs)

1

Monday Night Football

ESPN

M

5.6

240,695

2

Monday Night Postgame

ESPN

M

3.9

168,822

3

SportsCenter with Scott Van Pelt

ESPN

M

3.0

128,715

4

MLB Baseball

SPECSNLA (Spectrum SportsNet LA)

F

2.9

125,409

5

MLB Baseball

SPECSNLA

T, W, R

2.8

118,949

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Los Angeles, CA Market, Week of Sept. 25 – Oct. 1, 2023, US.

Top Five Broadcast Networks (by Rating)

Network Detail

Network Performance

Rank

Network:

Live HH Rating

Average Audience (TVs)

1

KABC (ABC)

2.7

115,516

2

KNBC (NBC)

2.0

86,394

3

KTLA (The CW)

2.0

85,459

4

KCBS (CBS)

1.7

73,889

5

KTTV (FOX)

1.5

62,356

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Los Angeles, CA Market, Week of Sept. 25 – Oct. 1, 2023, US.

Top Five Cable Networks (by Rating)

Network Detail

Network Performance

Rank

Network:

Live HH Rating

Average Audience (TVs)

1

FNC (FOX News Channel)

0.9

31,400

2

S1LA (Spectrum News 1 - Los Angeles)

0.7

32,159

3

MSNBC

0.7

30,025

4

CNN

0.6

26,303

5

ESPN

0.6

24,420

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Los Angeles, CA Market, Week of Sept. 25 – Oct. 1, 2023, US.

Network Persona Spotlight: KNBC (NBC)

Demographics:

Interests & Habits:

Age: 55+

Gold Enthusiast

Household Income: $150k+

Physical Fitness & Exercise Enthusiast

Residence: Owns Home

PGA Golf Fan

Source: Comscore TV, Preliminary Data, Sept. 25 – Oct. 1, 2023, US.

Top Five Local Broadcast Networks: Social Media (By Total Actions)

Rank

Network:

Total Actions (FB, X, IG)

# of Posts

1

KABC - ABC7

1.3M

711

2

KTLA 5 News

571.8K

532

3

Fox 11 Los Angeles

337.8K

894

4

KNBC - NBC LA

121.2K

525

5

Univision 34 Los Angeles

59.2K

421

Source: Comscore Social, PowerRankings, Sept. 25 – Oct. 1, 2023, US.
*Disclaimer: Data Pulled 10/9/2023; All preliminary data should be used for directional purposes only