- August 15, 2023

MLB Baseball Tops NFL Pre-Season in Philadelphia, PA

Local TV Snapshot: July 31 - Aug. 6, 2023

Caleb White
Caleb White
Product Marketing Principal
Comscore
Philadelphia, PA
Hours of TV Viewed: 115.6 Million
TV Households: 2,719,566
National Rank: #4

Overview:

Despite pre-season football making it’s return, it was all about Baseball in Philadelphia, PA this week. On broadcast networks, MLB Baseball on WCAU (NBC) took the top spot in our series ranking with an average live household rating of 12.3. Amongst broadcast networks however, it was WPVI (ABC) who earned the top spot with an average live household rating of 3.5 throughout the week.

On cable, Special Report with Bret Baier on FOX News Channel earned the title of top series, earning an average live household rating of 1.6. FOX News Channel saw success in our cable network ranking as well, as the network top the number one position with a an average live household rating of 1.0.

Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!

Top Five Broadcast Series (by Rating)

Telecast Detail

Telecast Performance

Rank

Telecast

Local Affiliate

Day of Week

Live HH Rating

Average Audience (TVs)

1

MLB Baseball

WCAU (NBC)

F

12.3

334.4K

2

Action News 6:00 PM

WPVI (ABC)

M, W, R, F, S, U

8.4

227.5K

3

Action News 5:00 PM

WPVI (ABC)

M, T, W, R, F

6.1

166.3K

4

NBC NFL PRE-SEASON GM 3Q1

WCAU (NBC)

R

5.8

158.5K

5

Action News 11:00 PM

WPVI (ABC)

M, T, W, R, F, S, U

5.7

154.9K

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Philadelphia, PA Market, Week of Jul. 31 – Aug. 6, 2023, US.

Top Five Cable Series (by Rating)

Telecast Detail

Telecast Performance

Rank

Telecast

Network:

Day of Week

Live HH Rating

Average Audience (TVs)

1

Special Report with Bret Baier

FNC (FOX News Channel)

M, T, W, R, F

1.6

44.2K

2

TRUMP ARREST/ARRAIGNMENT

CNN

R

1.6

42.5K

3

The Five

FNC (FOX News Channel)

M, T, W, R, F, S

1.5

41.1K

4

NASCAR CUP SERIES RACE L

USA

U

1.4

39.3K

5

Deadline: White House

MSNBC

M, T, W, R, F

1.4

38.7K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Philadelphia, PA Market, Week of Jul. 31 – Aug. 6, 2023, US.

Top Five Broadcast Networks (by Rating)

Telecast Detail

Telecast Performance

Rank

Network:

Live HH Rating

Average Audience (TVs)

1

WPVI (ABC)

3.5

94.0K

2

WCAU (NBC)

1.6

42.2K

3

KYW (CBS)

1.4

37.9K

4

WTXF (FOX)

0.8

21.5K

5

WDPN (MeTV)

0.6

16.5K

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Philadelphia, PA Market, Week of Jul. 31 – Aug. 6, 2023, US.

Top Five Cable Networks (by Rating)

Telecast Detail

Telecast Performance

Rank

Network:

Live HH Rating

Average Audience (TVs)

1

FNC (FOX News Channel)

1.0

28.5K

2

MSNBC

0.9

23.6K

3

CNN

0.7

18.6K

4

HGTV (HGTV: Home & Garden Television)

0.5

12.7K

5

HALL (Hallmark)

0.4

11.8K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Philadelphia, PA Market, Week of Jul. 31 – Aug. 6, 2023, US.

Network Persona Spotlight: KMOV (CBS)

Demographics:

Interests & Habits:

Age: 55+

NASCAR Fan

Residence: Owns Household

PGA Golf Fan

Household: No Children Present in Home

Attended College

Philadelphia Local Market Snapshot Chart

Source: Comscore TV, Preliminary Data, Jul. 31 – Aug. 6, 2023, US.

Top Five Local Broadcast Networks: Social Media (By Total Actions)

Telecast Detail

Telecast Performance

Rank

Network:

Total Actions (FB, TW, IG)

# of Posts

1

NBC Sports Philadelphia

500.8K

347

2

WPVI - 6abc Action News

203.7K

801

3

FOX 29

104.3K

883

4

WCAU - NBC10 Philadelphia

98.8K

846

5

CBS Philadelphia

46.1K

546

Source: Comscore Social, PowerRankings, Jul. 31 – Aug. 6, 2023, US.
*Disclaimer: All preliminary data should be used for directional purposes only

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