Consumers set up a blockbuster holiday season at the Box Office
Once again, my alma mater, Iona College, has qualified for the big dance; they play tonight against the #1 seeded Tar Heels. The Gaels have now qualified for the tournament four years running, which is an amazing accomplishment for the school. They always field a talented and scrappy bunch, always outsized by their first opponent (always a #1 seed). The odds aren’t good, but maybe, just maybe, this is the year the Davids make national news by knocking off a Goliath. (IMHO, rooting for North Carolina tonight is like rooting for Biff in Back to the Future. Who would do such a thing? McFly all the way!)
Ron Lee, our Marketing Manager, pulled some cool social data about the top seeded teams…
Duke is certainly crushing it online. We’ll see how things pan out on the courts…
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