- August 8, 2023

The pivotal role of social media in shaping India's online publishing market

Roberta Cavalcante
Roberta Cavalcante
Senior Corporate Marketing Manager
Comscore

In the rapidly evolving landscape of online publishing, digital transformation has become the driving force behind success.

Recently, at the 4th edition of Digipub World, organized by afaqs!, Geet Lulla, Vice President Sales and Head of Sales, Asia Pacific, presented valuable insights into the online publishing market and the role of social media in shaping its future.

India has witnessed an unprecedented surge in digital consumption in recent years. Indian users spent a staggering 424 billion hours on the internet, out of which an astounding 123 billion hours were dedicated to social media activities. In this digital frenzy, an impressive 13 billion hours were spent consuming news content.

Social media platforms have revolutionized the game by providing advanced tools and precise measurement inventory. Now, every aspect of content performance can be analysed in definitive numbers, empowering brands to optimize their strategies and evoke genuine actions from consumers rather than merely generating impressions.

By staying agile and responsive to evolving user behaviours, publishers can optimize their online footprint to remain relevant and engaging to their audiences. Social media offers an incredible opportunity for publishers to expand their reach and connect with a broader audience. With the right approach, publishers can leverage social platforms to reinforce their brand presence and create stronger relationships with their readers. To delve deeper into Geet Lulla's insights and explore Comscore's in-depth analyses and data from the event, we invite you to download the full presentation.

DOWNLOAD HERE

Download the Full Presentation and find:

  1. The size of the digital and social media landscape in India
  2. How consumers access social media and where they spend time
  3. Digital news consumption - where do Indians get their daily news
  4. Top influencers in India

By embracing social media's power and employing accurate, timely, and trusted data, publishers and brands can chart their path to success and thrive in this ever-changing digital era. Contact your Comscore representative or visit comscore.com/learnmore.