Consumers set up a blockbuster holiday season at the Box Office
Hello, my name is Steve Dennen, and I am a vice president of product management at Comscore. I recently was interviewed by Steve Smith in his Behavioral Insider column at MediaPost, and thought I'd share the link with you here on the Comscore blog.
We discussed cross-media measurement, online/offline media planning and Comscore Segment Metrix - click here to check it out.