More Insights

WTF is Influence Anyway?

Consider the scale of influence on social. Almost 70% of Americans today are following at least 1 influencer and at the same time we're seeing phenomenal volume this year.

How Do Content Creators Thrive in The 'New Normal': Insights from INTERACT

At its core, storytelling remains as captivating as it has always been. The main challenge for us in social today is the battle for attention - as consumers increasingly become more widely dispersed a...