More Insights

Which global internet markets are the most ‘mobile first’?

In-Target, Viewability and Invalid Traffic: Campaign benchmarks across the...

U.S. iPhone Ownership Reaches All-Time High on Strength of iPhone 7

Apple currently has more iPhone users in the U.S. than at any point in history, and it’s been the iPhone 7 models driving its most recent growth push. As reported in Comscore’s recently released 2017...

"Measuring Television in the Programmatic Age" – Comscore in the Journal of...

OTT Breaks Out of Its Netflix Shell

Brand Safety: Another Case for Increased Trust & Transparency in Digital Ad...

Comscore is working closely with industry partners to foster greater trust and transparency. We recently announced that we are working with YouTube on brand safety to give advertisers greater visibili...

Record 2016 at North American Box Office Proves Continued Enthusiasm for Mo...

Mobile Matures as the Cross-Platform Era Emerges

Mobile Pushes 2016 Online Holiday Spending Above $80 Billion

U.S. Smartphone Penetration Surpassed 80 Percent in 2016

Smartphone Usage Has Doubled in the Past Three Years

Bringing Context to This Week’s Methbot News

Comscore in Journal of Advertising Research on How Mobile Marketing Dynamic...

Cyber Five Critical to Fighting Back from Slow Start to Holiday Season

Presidential Election Coverage Causes Huge Gains for Newspaper and Politica...

Cyber Monday Becomes First Ever $1 Billion Shopping Day on Mobile

Billion-Dollar Shopping Days Become the New Norm

Busting 5 Holiday Shopping Myths That Come Up Every Year