More Insights

Four Digital Trends to Watch this Holiday Shopping Season

Crystal Ball: 5 Bold Predictions for the 2013 Holiday Season

Measuring What Matters in Social Media

Rather than focusing on potential fans, savvy social brands hone in on quality activity and interactions. By using audience-centric social media metrics and competitive benchmarking, brands can better...

Viewability + Audience: Why Digital Ad Growth Depends on the Link Between P...

Measuring What Matters in Social Media

Healthcare.gov: Traffic is Up Slightly, But Browsing and Enrollment is Down

After a decline in traffic to healthcare.gov during the third week of open enrollment, traffic increased during the beginning of week four as the number of unique visitors reached 500,000 per day for...

Comscore Releases Top 50 U.S. Multi-Platform Properties for September 2013

Following Initial Fiasco, Healthcare.gov Website Conversions Jump as Traffi...

Five Strategies for Effectively Marketing to the Multi-Platform Majority

Marketing to the Multi-Platform Majority

Healthcare.gov Sees Massive Traffic Spike, Reaching 2.5 Million Americans o...

Do Mobile Ads Even Work? New Comscore Research Says “Yes”

Measurement in the Evolving App Environment

5 Reasons to Start Using Direct View Today

5 Things Every Marketer Should Know About Mobile Commerce

2013 Digital Future in Focus Series

There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rain...

What's The 'Open Rate' Of Your Social Content?