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Following Initial Fiasco, Healthcare.gov Website Conversions Jump as Traffi...

Five Strategies for Effectively Marketing to the Multi-Platform Majority

Marketing to the Multi-Platform Majority

Comscore today released its latest white paper, Marketing to the Multi-Platform Majority, to help digital businesses gain a better understanding of the evolving multi-platform environment and provide...

Healthcare.gov Sees Massive Traffic Spike, Reaching 2.5 Million Americans o...

Do Mobile Ads Even Work? New Comscore Research Says “Yes”

Measurement in the Evolving App Environment

Recently, a leading U.S. news publisher helped us uncover a surprisingly common issue with double-counting unique browsers across mobile applications. Double-counting browsers can cascade across all o...

5 Reasons to Start Using Direct View Today

5 Things Every Marketer Should Know About Mobile Commerce

2013 Digital Future in Focus Series

There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rain...

What's The 'Open Rate' Of Your Social Content?

Get Mobile - Now!

Comscore Online Ad Delivery Findings Featured in the Journal of Advertising...

Viewability Benchmarks Show Many Ads Are Not In-View but Rates Vary by Publ...

As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars R...

Comscore Welcomes Starcom MediaVest Group and Zenith Optimedia as Preferred...

UbiquiTV: Video Fragmentation is the New Reality

Comscore at the NewFronts: UbiquiTV is the New Reality