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Comscore Online Ad Delivery Findings Featured in the Journal of Advertising...

Viewability Benchmarks Show Many Ads Are Not In-View but Rates Vary by Publ...

When it comes to viewability measurement, the most common question we get from clients is “what percent of my ads are in-view?” Immediately thereafter they want to know “how does this compare to a typ...

As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars R...

Comscore Welcomes Starcom MediaVest Group and Zenith Optimedia as Preferred...

UbiquiTV: Video Fragmentation is the New Reality

Big brand marketing was so much easier when individual TV shows could consistently deliver scale, but the ability to achieve the same target reach and frequency objectives today tends to require adver...

Comscore at the NewFronts: UbiquiTV is the New Reality

Comscore Welcomes Procter & Gamble as Newest vCE Partner

Multi-Platform Media Usage is Not a Zero Sum Game

What do people LIKE about the most disliked brands in the US?

Android vs. iOS: User Differences Every Developer Should Know

Comscore Collaborates with Solve Media on ‘Native Insights’ Research

Putting the Digital Future in Focus: Key Trends that Will Shape the U.S. Di...

Facebook Graph Search: What Happens When Utility and Frequency Collide?

Facebook Vaults Ahead of Google Maps to Finish 2012 as #1 U.S. Mobile App

The Top Ten Burning Issues in Digital

Green Monday Gains

Welcome to a Brave New Digital World