More Insights

Comscore Welcomes Procter & Gamble as Newest vCE Partner

Multi-Platform Media Usage is Not a Zero Sum Game

What do people LIKE about the most disliked brands in the US?

Very few people LOVE their cable or satellite provider. Five of the top fifteen most disliked brands in America are satellite or cable companies. Yet, more than 10 million Americans LIKE them on Faceb...

Android vs. iOS: User Differences Every Developer Should Know

Comscore Collaborates with Solve Media on ‘Native Insights’ Research

Putting the Digital Future in Focus: Key Trends that Will Shape the U.S. Di...

Last week Comscore released the 2013 U.S. Digital Future in Focus, our annual report on the prevailing trends poised to shape the U.S. digital industry in the year ahead. The report features insights...

Facebook Graph Search: What Happens When Utility and Frequency Collide?

Facebook Vaults Ahead of Google Maps to Finish 2012 as #1 U.S. Mobile App

The Top Ten Burning Issues in Digital

Green Monday Gains

Welcome to a Brave New Digital World

The Imminent Mobile Commerce Avalanche

Cyber Monday By the Numbers

Thoughts on the MRC’s Viewable Impression Advisory

Looking Ahead to Key Online Spending Days for the 2012 Holiday Season

How the “Digital Endcap” Can Help Improve Online Retailers’ Bottom Lines

4 Key Storylines for the 2012 Online Holiday Shopping Season

Marketing to Moms Online: Campaign Norms Reveals Both Targeting Efficiency...