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Comscore Welcomes Procter & Gamble as Newest vCE Partner

Comscore is delighted to announce that Procter & Gamble (P&G) has agreed to partner with Comscore on its validated Campaign Essentials (vCE) capability. vCE is a holistic ad delivery validation soluti...

Android vs. iOS: User Differences Every Developer Should Know

With Android and iPhone now combining for nearly 90 percent of the U.S. smartphone market, many app developers are concentrating their efforts on serving the majority of smartphone users through these...