2024 State of Gaming Report
Americans Get “Smart”: iPhone, Android and the Accelerating Adoption of Sma...
FIFA.com Traffic Builds in Anticipation of 2010 World Cup
Changes in the Search Landscape and How They Impact Search Measurement
Comscore will publicly release May qSearch data tomorrow, tracking the market share of all the major search players in the industry. We have been publishing search reports since 2003 and have watched...
What History Tells Us About Facebook’s Potential as a Search Engine
Comscore Announces Media Metrix 360 Measurement Platform Now Open + New Pr...
GRPs For Digital Marketers
As an undergraduate marketing major at NYU, I took a class called Advertising and Media Planning. There was a question on one of the written tests in that class: "What are Gross Rating Points?" I answ...
Why Sun Chips’ Biodegradable Ad Campaign is Likely to Boost Sales
Don’t Just Tell Me, Entertain Me! - Transmedia in Advertising
The Resurgence in the U.S. Online Auto Insurance Industry
A Look Back at the Digital Year in Canada
Four Times Zero Is Still Zero
Unified Digital Measurement™: Not Just Another Pretty (Hybrid) Face
Comscore Debuts Video Measurement in Asia-Pac
The Varying Impact of Ad Frequency in the Digital Environment
The Relaunch of Syfy: When Search Shapes the Brand
Four Ways to Improve Display Advertising
Chatroulette Takes the College Crowd by Storm
ARS Findings for Retailers: Focus on Advertising Creative Can Yield Big Div...