CIMM East 2025

CIMM East unites leading executives from media, advertising, and research to explore exciting innovations and tackle critical issues shaping the industry.

Session
9:15 - 9:45am | Kickoff Panel

The Big Debate: Making Sense of the Multicurrency Market Ahead of the Upfronts

Panelists will take stock of the current state of the multi-currency market—touching on the economics of measurement, barriers to adoption of new currencies, as well as the implications of the growth of streaming and proliferation of different transaction models.

Aaron Lilly | EVP, Client Success & Growth - VideoAmp
Celeste Castle | EVP, Head of Research & Measurement - dentsu
Jackelyn Keller | CMO - Comscore
Kym Frank | SVP, Ad Sales Research & Data - FOX
Nicolas Grand | Exec. Director, Research and Value Analytics - GroupM
Jon Watts | Managing Director - CIMM (Moderator)

To register visit https://cimmeast.splashthat.com/