The NAB Show brings together decision-makers in broadcast, media and entertainment to exchange valuable insights, cutting-edge tools, and innovative technologies that enable storytelling at scale. Discussions will focus on emerging trends across artificial intelligence, the creator economy, sports, streaming/OTT and cloud virtualization, all in one place.

Local Revolution: How Disruption is Building a New Era of Measurement

Moderator

Frank Friedman

EVP, Chief Data Officer

Comscore

John Brauer

SVP, Insights & Media Measurement

Fox

Robin Cohen

EVP Media Planning

Rain The Growth Agency

Paul Cavalluzzi

SVP, Data Intelligence

Publicis Media

Jeff Hassan

VP, Business Solutions

Scripps

Where to next in the fast-evolving landscape of currency in media and advertising? As data-driven solutions disrupt traditional models, this session moderated by Comscore’s Frank Friedman explores the next frontier of measurement, reimagining what’s possible by transforming the local blueprint. From programmatic to personalized ad buys, to the explosion of sports in local broadcasting and the strategies shaping the future of currency, learn what it means for the next generation of broadcasters and advertisers.

RSVP to join us for this panel session from 4pm and Happy Hour drinks until 7pm.

RSVP Here

For more details visit https://cloud.e.nabshow.com/2025/