- September 5, 2011

15-24 Year Olds Most Likely to Recall Smartphone Ads in UK

In June 2011, 31.6 percent of UK smartphone users age 15-24 recalled having seen ads in an app or while browsing, the highest penetration among all age groups. 15-24 year olds were 25 percent more likely than the average smartphone user to recall exposure to mobile advertising. Meanwhile, 45-54 year olds and those 55 and older showed a significantly lower likelihood than average of recalling mobile ad exposure.

Please click here to see the entire press release titled “Mobile and Video Emerge As Significant Online Ad Platforms in the UK”

Smartphone Ads in UK