- July 6, 2012

7 Out of 10 Brits Surf Travel Sites

Nearly 106 million users accessed a travel site in the EU5 (France, Germany, Italy, Spain and the UK), reaching 57.7 percent of the internet audience in May 2012. The UK (69.4 percent reach) ranked as the top market for penetration of sites like Priceline.com and TripAdvisor not just in EU5 but in Europe overall. France (61.0 percent reach) ranked second and Spain (58.7 percent reach) completed the top 3. The UK also ranked first in the EU5 for engagement, with an average user spending 47.1 minutes on Travel sites in the month.

Reach for Travel Sites EU5