Consumers set up a blockbuster holiday season at the Box Office
Overall, we’ve seen that 41 percent of the total digital population in Brazil already accesses digital content through more than one platform – showing that Brazilians are approaching a multi-platform majority. Specifically, mobile had a huge impact on the Social Media category with 61 percent of social media users accessing via mobile in a month, while Weather is the biggest category in terms of exclusive mobile access.
Here’s additional insights into how categories’ audiences have migrated to multi-platform and mobile at varying rates:
Analyzing multi-platform behaviors can help advertisers understand mobile reach in different content areas, with multiple demographic breakdowns to guarantee the best performance across platforms.
To understand what else you can – and should – learn from our MMX Multi-Platform data:request a demo or contact us.