Infographic - July 27, 2012

Comscore at the Games

Comscore is providing free data snacks around the Games, to keep the industry up-to-date.

Check back every day for an updated graphic showing global online and mobile behavioural patterns and how these might be affected by one of the biggest sporting events in the world.

	4.3 million people visited London2012.org in June 2012. The site had the highest penetration in the UK (6.2% reach) while Spain ranked #1 for engagement (12 .2 mins. per user)		Visitors to sports sites increased by 23% over the past year to 655 million global visitors in June 2012.
143 million people around the world watched an average of just under 20 sport related videos each in June 2012.
			Globally, males spent nearly 1 hour on average per user on Sports sites while females spent 28 minutes in June 2012.
Over 10 million people in the UK accessed sports news via their smartphone (36% of smartphone users) in June 2012, compared to 42.3 million US smartphone users (38%).		1.9 billions display ad impressions were delivered on Sports sites in the UK during June 2012, an increase of 69% over the past year.
	Males are 11% more likely to visit sports sites compared to the average internet user, while females are 13% less likely.		Blog: Getting the Most out of the Games: How Campaign Optimization Can Drive ROI.
UK iPhone owners were keenest to access sports information via their devices (44.6 %) compared to 37.6% of Google Android users		482,000 people visited London2012.org via their mobile during June 2012 in the UK compared to 2.4 million who accessed the site via computer.
	Blog: Small Screens for Big Games: How Mobile Phones and Tablets are Influencing the World's Biggest Sporting Event		source:Comscore