In UK, Time Spent Reading Newspapers Online Vastly Varies by Household Income

A demographic analysis showed that visitors living in a household with an income of £25,000 to £34,999 were most engaged with online newspapers, with an average user spending 49.3 minutes. Visitors living in a household with an income of £50,000 or more spent an average of 40.8 minutes per visitor, making them the second most engaged group for newspaper sites. Visitors from lower income households with earnings of £10,000 to £24,999 represented the least engaged group with an average visitor spending 29.9 minutes on these sites in the month.
Looking at the demographic split for the top two sites in the UK newspaper category, Mail Online and The Guardian, the results showed a different story. The most engaged group for Mail Online were visitors living in a household with an income of £25,000 to £34,999 who spent an average of 60.3 minutes on the site in March 2012. While the most engaged group for The Guardian were visitors living in a household where the income level was £50,000 or more (17.8 minutes on average per visitor).