- October 21, 2011
Male Viewers Spend Twice as Much Time Consuming Online Video in Spain
In Spain, 20.7 million viewers watched 158 online videos, accounting for an average of 18.3 hours per viewer during September 2011. When looking at the age split, the 15-24 year olds are the heaviest viewers, watching an average of 22.2 hours of online video per person. One of the most surprising findings is that males spent more than double the time that women spent watching online videos in September 2011.
In Spain, men spent 23.8 hours each consuming video compared to an average of only 12 hours for every woman.