- July 28, 2011

Males More Likely to Visit Personals Sites in the U.S.

In June 2011, more than 24.4 million online users in the U.S. visited a site in the Personals category. A deeper look at these visitors revealed that males account for a much larger share of visitors to the category than females. Males made up 56.4% of all visitors to the Personals category, while females accounted for just 43.6%.

Across all age groups, males were overrepresented relative to their overall share of Internet visitation. Males age 45-54 were 58 percent more likely to visit a personals site compared to an average Internet visitor (Index of 158), while males age 35-44 and 25-34 were both more than 40 percent more likely (Index of 148 and 145). Among females, those age 25-34 were 14% more likely to visit the Personals category, making them the most overrepresented female segment.

Visit Personals Sites in the U.S.

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Demographics