- December 12, 2011

Retail Sites Resonate with British Mums

A demographic analysis of UK mothers* (females age 25 and older with at least one child under 18 in the household) showed that they are 82 percent more likely to visit Retail Toys sites (index of 182**) than the average internet user, making it the top indexing category amongst this consumer segment. Several retail categories, such as Flowers/Gifts/Greetings and Fragrances/Cosmetics, also made the top 10 with indices of 167 and 164, respectively.

For more information, please read the full press release titled “UK Mums Are Keen Online Shoppers”.

Top 5 Categories for Mothers

**Females age 25+ with at least 1 child under the age of 18 living in the household.
**Composition Index = % of “Mum” Visitors to Category/% of Total Internet Users to Category x 100; Index of 100 indicates average representation.

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