Toggle navigation
Solutions
Advertising
Measure and evaluate advertising across platforms
CTV
Connect the dots for CTV across all screens
Digital
Measure digital audiences for all content types
Marketing Impact
Maximize marketing effectiveness
Movies
Measure global box office performance
Programmatic Targeting
Powerful programmatic tools to target cross-platform audiences
Social
Understand the value of social media audiences
Television
Get a complete view of television audiences
Solutions for
Automotive
CPG
Digital Media
Financial Services
Gaming
Local Media
Pharmaceutical
Political
Retail
Technology
Travel
Case Studies
Overview
Insights
Overview
Rankings
Blog
Presentations & Whitepapers
Join our Email List
Trending Topics
Advocacy & Political Solutions
Instant Insights
Streaming
Box Office
Sports
Featured
Consumers set up a blockbuster holiday season at the Box Office
Events
Overview
About
Overview
Press Room
Leadership
Investor Relations
Locations
Privacy
Security
Third-Party Accreditation
Careers
Overview
Job Opportunities
Proximic
Overview
English
Deutsch
Español (América Latina)
Español (España)
Français
Italiano
Português
Login
My Comscore Home
Comscore TV
OnDemand Essentials
Box Office Essentials
International Box Office Essentials
Shareablee
Contact us
Infographic
- June 27, 2011
Text Messaging Usage Among Total Mobile Audience in EU5
In most EU5 markets, text messaging on mobile devices has witnessed a decline in the past year, likely due to increasing alternative means of communication through mobile phones, such as social media. Spain posted the strongest declines year over year at 3.8 percentage points, while France was the only market to see growth in this area, up 2.8 percentage points. The U.K. market maintained the highest penetration of text messaging usage among its mobile subscribers, and showed the slowest rate of decline at 0.6 percentage points.
More About
Mobile
×