- March 7, 2012

The European Perspective: The Rise of the iPad

iPad and iPad 2 ownership amongst the total mobile audience has seen a strong growth rate of 73.6 percent in EU5 (France, Germany, Italy, Spain and UK) since February 2011. In the three month average ending January 2012, 11.4 million mobile users owned an iPad in EU5, nearly doubling its 6.5 million audience from February 2011. A breakdown of EU5 markets shows the UK as not only being the largest market for iPads amongst the mobile audience (2.8 million owners), but it was also the fastest growing (115 percent increase).

With the impending announcement of the next iPad on March 7, Apple looks to expand its iPad audience as overall tablet ownership continues its upward journey.

Growth iPad Owners Europe

*iPad audience is based on mobile phone subscribers that own an iPad or iPad 2, does not include devices used for enterprise purposes, in retail locations, etc.