- July 21, 2011

Top 10 Global Sports Markets

Online sports content appeals to audiences across the globe. Analysis of top online sports markets based on the percentage of users that visited the Sports category showed that the U.S. led markets in May 2011. During the month, 70.7% of U.S. online users age 15 and older visited a sports site from a home or work computer.

Ireland closely followed with 70.3% of its online audience accessing sports sites, while 69.0% of New Zealanders visited the category. Leading all South American countries, 61.5% of online users in Brazil visited sports sites during the month, while 52.7% of Argentina’s online population frequented the Sports category making it the tenth largest global market by percent reach.

Top 10 Markets Reach of Sports Sites