- October 22, 2014

UK Consumers Increasingly Turn to Digital Channels for Health Information

It is political party conference season in the UK, and the future of the National Health Service (NHS) is a hot topic. Consumers are increasingly recognising the importance of the NHS via digital channels too.

Insights from Comscore MMX Multi-Platform found that 19% of the UK digital population accessed NHS Sites via a PC, smartphone or tablet in August, making it the #1 destination in the Health category.

Of the 9.1 million consumers accessing NHS content in August, 36% did so via a smartphone or tablet only, underscoring the importance of these devices in driving consumer interaction with health information.

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NHS Total Digital Population in Millions