What factors lead to customer satisfaction in online shopping? The Online Shopping Customer Experience Study, a report commissioned by UPS, evaluates consumer shopping habits from pre-purchase to post-delivery and highlights which factors are most likely to have an impact on satisfaction with the online shopping experience.

Download the full report here.

Download PDF

Path-to-Purchase Research

Comscore Consumer Journey™ provides deep, customizable insights on the consumer research process across a wide variety of industries.

Request a demo