- August 1, 2011

Mobile Retail Most Accessed by UK Smartphone Users in EU5

In the EU5 (France, Germany, Italy, Spain and UK), 6.3 percent of all mobile users reported having accessed an online auction site, 5.8 percent reported accessing an online retail site, and 5.1 percent also reported having accessed online shopping guides during May 2011.

Across the EU5 markets, the UK had the highest penetration for two of the three mobile retail categories. Approximately one in ten mobile users in the UK (10.5 percent) reported having accessed auction sites. A similar percentage (9.2 percent) accessed online retail sites. However, Italy had a higher percentage of mobile users accessing shopping guides (6.6 percent).
The full press release titled “UK Mobile Retail Access via Smartphone Grew 163 Percent in Past Year ? is available here, and includes statistics for all EU5 markets.

Penetration of Mobile Retail Activity by UK Smartphone users