Consumers set up a blockbuster holiday season at the Box Office
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Comscore industry analyst Elise Neel focuses on the online behavior of movie consumers. Elise provides an in-depth profile of online movie ticket e-commerce sites to help you understand who is making their ticket purchases online.
We also explore the role of search in the decision-making process for theatrical and home entertainment and uncover the difference between the buyers of standard DVDs and Blu-Ray.