2024 State of Gaming Report
The new open white paper entitled, “Proposal for a New Person-Centric Measure for Web Site Server Measurement in the U.K” is based upon original Comscore research which shows that by calculating cookie deletion rates from an online panel and applying the appropriate adjustments to Web-site server data, accurate user (i.e. people-based) metrics can be derived. This open white paper has been submitted to the Audit Bureau of Circulation’s electronic arm (ABCe) for consideration by its Internet Technical Group and by the Joint Industry Committee for Web Standards (JICWEBS) to help inform the current debate concerning the development of new industry-agreed audited metrics for the measurement of online audiences.
Key findings from the paper include: